MSP Partner Resources

Everything Your MSP Needs to Sell Dark Web Monitoring

Professional marketing materials, sales scripts, proposal templates, and live demonstration tools to help you close more security deals with confidence.

White-Label Marketing Slicks

Professional sell sheets you can customize with your branding to pitch dark web monitoring to your clients.

MARKDOWN
Executive Overview Sell Sheet
"Is Your Business Data for Sale on the Dark Web?" One-page security overview for non-technical decision makers.
  • Easy-to-understand threat explanation
  • Clear value proposition for business protection
  • Your logo and contact info placeholder
MARKDOWN
Technical Implementation Guide
Detailed walk-through for IT managers and technical decision makers.
  • Technology stack and integration options
  • Setup process and timeline details
  • Security controls and compliance info
MARKDOWN
Client Presentation Deck
15-slide professional presentation template for sales meetings.
  • 15 slides covering threats, value, and next steps
  • Customizable branding and data sections
  • Case study examples and ROI calculator
White-Labeled Sample Report Preview
See how your client reports will look with your branding
[YOUR MSP LOGO HERE]
Dark Web Detections:
7 exposures found
Credential Monitoring:
Active
Executive Protection:
Enabled

Sales Communication Templates

Ready-to-use email templates and proposal language for MSPs

New Client Introduction
Email template for pitching to new prospects
Subject: Protect Your Business Data from Dark Web Threats
Dear [Client Name],

You're already protected from known threats, but what about the data that's already been stolen...

(Complete template with customizable sections)
Existing Client Upsell
Email for adding to existing managed services
Subject: An Important Security Add-on for [Company Name]
As your trusted IT partner, I wanted to alert you to a new security risk...

(Template with relationship-building language)

Go-to-Market Packaging Guide

Pre-configured service tiers to maximize your margins while meeting client needs

ESSENTIALS
Bronze Tier - Security Essentials
$99/month per client
  • Monthly automated breach reports
  • Email alert notifications
  • Dashboard access for client
  • Basic executive summary
Entry Level - 70-80% margin
PROFESSIONAL
Silver Tier - Security Professional
$199/month per client
  • Everything in Bronze, plus:
  • 24/7 real-time dark web monitoring
  • Advanced threat intelligence
  • Executive portfolio protection
  • Comprehensive quarterly reports
Most Popular - 75-85% margin
*Recommended starting point
ULTIMATE
Platinum Tier - Security Ultimate
$349/month per client
  • Everything in Silver, plus:
  • Automated PSA ticket creation
  • Custom remediation workflows
  • Phone consultation for incidents
  • Continuous improvement reports
Enterprise - 80-88% margin

MSP Pricing Strategy Tips

Positioning:

"This isn't expense - it's insurance against a $1M+ breach that could put you out of business."

Objection Handling:

"If you spend $10K on cybersecurity today, this is your highest ROI investment."

Psychology:

"Small businesses don't fear hacks - until they happen. Be their security partner."

Urgency:

"Your data is for sale RIGHT NOW. Don't wait for criminals to strike first."

Ready to Close More Security Deals?

Join our MSP partner program and get access to all these resources, plus dedicated sales support and competitive pricing.

Questions? msp@phenicie.com